Sure – I’ll go see it because I have a tabloid streak in me just like everyone else. But really, the fashion press reminds me of another industry I worked for in my younger days: the music business. Fashion magazines have about as much real connection to the creative end of the business as radio and ticket companies have to the musicians they promote, that is, their financial models really have nothing to do with the industry they represent. Ticket companies could not care less who is on stage and how well they play; all they care about are economies of scale, ticket volumes and service charges. Radio stations care about advertisers just as much, if not more, than the music they play. Fashion magazines care just as much about their advertisers as they do the blood, sweat, tears and financial ruin behind the latest collections.
If the people at Vogue are smart they already understand that they are on the precipice of the change experienced by newspapers in the past 15 years since the internet became a force to be reckoned with.
Mu husband is a musician and his mantra has always been: you can’t stop the music. Artists will always find a way to circumvent any industry that makes their creativity subservient to third party commercial interests. It’s just a matter of time before this happens with Vogue.